Showing posts with label London. Show all posts
Showing posts with label London. Show all posts

Monday, November 12, 2007

Marketing overkill/cleverness

Today I attended a rather grandly titled 'roadshow' about a thing called Local Area Agreements. It was in a Holiday Inn in London. I had rather a range of emotions when I noticed that the drinks available were from Starbucks! Big dispensers with 'brewed by Starbucks' written on, and cookies and stuff, a la a mini-coffee station. Some thoughts I went through in my mind: 'ooo, coffee', 'oh my goodness I can't believe Starbucks have an arrangement to provide coffee to Holiday Inns', 'biscuits!', 'I really shouldn't have such a big cup', 'ooo real mugs', 'we look like a big coffee advert'.


As well as lots of information, one of the speakers did suggest repeatedly that the way to develop partnership plans is to take everyone to a tapas restaurant and get them to choose dishes together, as a rather yummy extended metaphor.



Word Watch: there was a good smattering of 'drilling down' and a guy trying to create the word 'innovational', which surely is 'innovative'?

I alos have a huge new bruise on my leg from falling off a chair. Not at the roadshow. Don't ask. Can't feel any bone sticking out...but it's going a very dodgy purpley colour...